Above: Thanks to the values instilled by Willie Etheridge, Sr., his family owns six barbershops, two beauty salons and a car wash.

The lesson is not a difficult one – hard work yields great returns. But understanding the lesson and applying it are two different things.

Producer Joe Allen introduces us to the Etheridge family, who’ve created successful businesses by working this one simple principle.

Etheridge family values transcend generations from Alabama NewsCenter on Vimeo.