The new look follows Southern Company’s recent merger with Atlanta-based AGL Resources, which has been renamed Southern Company Gas. The merger expands the Southern Company system to more than 9 million customers and operations in 18 states.
It’s the first design change in more than 20 years for both Alabama Power and Southern Company. It is the result of a research process that included employees, company leaders and other stakeholders.
“After much consideration and study, we have decided to create a new brand mark that unifies the full portfolio of companies,” said Mark Crosswhite, Alabama Power chairman, president and CEO. Crosswhite also serves as a member of Southern Company’s management council.
He emphasized that Alabama Power, which has served Alabamians and the state for 110 years, is not changing its name. The company’s logo, however, has been modernized to better reflect the more diverse companies within the Southern Company family.
In addition to the merger with the newly renamed Southern Company Gas, Southern Company recently acquired PowerSecure, a company that provides energy technologies and services to electric utilities and their large industrial, commercial, institutional and municipal customers. Southern Company also announced Sunday a strategic venture with Kinder Morgan, Inc. through which Southern Company will acquire a 50 percent equity interest in the Southern Natural Gas pipeline system.
The new look for Alabama Power and for Southern Company will be rolled out over the next few months.