Alabama Maker finds family pound cake whips up new business

Alabama Maker finds family pound cake whips up new business
Strawberry lemon pound cake topped with fresh strawberries and glaze. (Keisa Sharpe/Alabama NewsCenter)

The Maker: Emily’s Heirloom Pound Cakes

Original Heirloom Round Cake

The challenge was pretty steep. But never doubt a determined mother and a good slice of pound cake.

This Birmingham mom wanted to send her children on an international trip, so she hosted a fundraiser.

April McClung, along with her husband Lacy McClung and two sons, devised a plan. They’d share with others something that had always been precious (and delicious) for their family – their signature, heirloom pound cake family recipe.

The challenge was on and, just as they’d enjoyed their prized recipe, others enjoyed (and bought) Emily’s Heirloom Pound Cakes slices as well.

By successfully marketing it through social media and local farmers markets, the McClung family raised thousands of dollars to send their sons as student ambassadors to Europe and China.

Emily’s Heirloom Pound Cakes is an Alabama Maker from Alabama NewsCenter on Vimeo.

The flavorful cake was inspired by and originated in the kitchen of “Big Mama,” grandmother of her husband, and is shipped all over the country. While the family enjoyed this cake for years, that fundraiser made it possible for them to share it with the world. And the number of customers are growing. In addition to farmers markets, Emily’s Heirloom Pound Cakes can now be found in stores including:

  • Tony’s Hot Dogs
  • Hyatt Place
  • Eugene’s Hot Chicken Food Truck
  • Dale’s Southern Grill
  • Birmingham Airport, Hudson stores
  • Western Supermarket in Vestavia Hills, Mountain Brook and Highland Avenue
  • Riverchase Galleria

The cake was also featured as the official cake of the Selma 50th Anniversary Bridge Crossing Jubilee. McClung credits hard work, persistence and a great recipe for her company’s success.


The product: Award-winning, heirloom original pound cake is the best seller, but flavors also include chocolate, lemon blueberry, caramel and butter pecan.

Take Home: Call to order and pick up whole, round cakes at The Chef’s Workshop, 3239 Lorna Lane in Hoover or look for cake slices at Walgreens and other stores around the Birmingham metro area.

205-937-7392

www.emilysheirloompoundcakes.com

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