AMC Entertainment Holdings Inc., the biggest U.S. theater chain, couldn’t handle the traffic when tickets first went on sale. Fandango, a top ticket supplier, also struggled to meet demand and had to put customers in lengthy queues before they could order. Even with the glitches, “Endgame” broke Fandango’s first-day U.S. sales record, topping “Star Wars: The Force Awakens” from 2015.
Disney’s Marvel Studios released a new trailer for the film, helping stoke excitement.
AMC likened the crash to the moment in the previous “Avengers” movie when villain Thanos kills half the people in the universe.
“We want everyone to be able to grab their Avengers: Endgame tickets, but it looks like we’ve gotten Thanos’ snap,” the movie chain tweeted.
Box Office Pro is forecasting opening-weekend sales of $265 million in North America for “Endgame,” which opens on April 26. That would exceed the record $257.7 million set by its predecessor “Infinity War” last year.
Box Office Pro projects $645 million for the film’s full domestic run. That’s short of the $936.7 million record set by another Disney film, “Star Wars: The Force Awakens,” according to Box Office Mojo.
(With assistance from Rob Golum and Christopher Palmeri. Contact the reporter at [email protected].)