Michelob Ultra Terrace announced for new University of South Alabama stadium

Michelob Ultra Terrace announced for new University of South Alabama stadium
A rendering shows a view from the south of the Hancock Whitney Stadium planned on the University of South Alabama campus. Budweiser-Busch Distributing Co. has contributed $1 million to the project, which will have a Michelob Ultra Terrace near field level in the south end zone, creating a tailgating atmosphere inside the stadium. (CDFL Sports Architects + Engineers)

The University of South Alabama and Budweiser-Busch Distributing Co., Inc. have reached an agreement on a commitment to the new Hancock Whitney Stadium that includes recognition of the terrace in the facility’s south end zone.

In recognition of a $1 million gift, the Michelob Ultra Terrace will feature several rows with walk-up drink rails that offer an intimate and immersive view of the game action near field level, bringing tailgating to the field. The Michelob Ultra Terrace is expected to emphasize social interaction among fans, with the middle sections being an ideal setting for group events.

When the Jags are not at home, the venue has the ability to transition to large-scale concert staging.

“Since our inception on April 1, 1965, the Budweiser-Busch Distributing family has always supported the greater Mobile community. We are very excited to be a part of the University of South Alabama and its commitment to Mobile, our citizens and students,” said Alexis Atkins, Budweiser-Busch Distributing Vice President and a 1977 USA graduate. “We strongly believe the new stadium will play an important role in continuing to grow the university and greater Mobile as well as increasing our student enrollment. Go Jags!”

USA Athletics announced the naming of the Michelob Ultra Terrace at Hancock Whitney Stadium after a $1 million gift from Budweiser-Busch Distributing Co., Inc. (Scott Donaldson photography)

The date of the announcement coincides with the 54th anniversary of the founding of Budweiser-Busch Distributing Co., Inc., which made the first corporate gift dedicated to the Jaguar football program when it donated $50,000 in unrestricted funds in March 2008.

“We are excited to continue our partnership with the local company that was the first to commit to supporting the Jaguar football program over a decade ago,” said University of South Alabama President Dr. Tony Waldrop. “We are looking forward to seeing the excitement and game-day atmosphere the Michelob Ultra Terrace will provide in 2020 and beyond after the new Hancock Whitney Stadium opens.”

The 25,000-seat Hancock Whitney Stadium will be on the west side of campus, adjacent to the Jaguar Training Center, football fieldhouse and football practice fields. Included in the plans are a state-of-the-art video board and sound system, an end-zone terrace and concert stage, 18-seat suites, a club level with 800 seats, and premier chair-back and bench-back seating options. The site will include hospitality areas for tailgating, events and recreational vehicle parking.

“We are forever grateful to Budweiser Busch Distributing and their leadership for their ongoing support and belief in the University of South Alabama, Jaguar Athletics and our emerging football program,” USA Director of Athletics Dr. Joel Erdmann stated. “Gifts such as this do not happen without the personal commitment from Budweiser Busch Distributing individuals such as Alexis Atkins, and Jim and Chris Fuchs and others.”

Fundraising for the stadium continues, and additional sponsorship and donor opportunities are available. To support Hancock Whitney Stadium, contact Erdmann at [email protected] or 251-460-7121, or Jacob Ludwikowski at [email protected] or 251-461-1553, or visit GetOnCampus.com.

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