Bassmaster Classic expected to lure economic boost to Birmingham region

Bassmaster Classic expected to lure economic boost to Birmingham region
Ott DeFoe won this year's Bassmaster Classic in Knoxville. (Seigo Saito/B.A.S.S.)

The Bassmaster Classic will return to Alabama next year, marking its milestone 50th annual tournament and bringing with it an economic splash that will ripple from Guntersville to Birmingham.

Officials announced Monday the tournament hailed as the “Super Bowl of bass fishing” will be at Lake Guntersville with daily weigh-ins and the associated Classic Outdoors Expo at the Birmingham-Jefferson Convention Complex May 6-8, 2020.

The tournament is a sort of homecoming. Bass Anglers Sportsman Society (B.A.S.S.) was founded in Montgomery in 1968. It is now headquartered in Birmingham.

“It’s fitting that the golden anniversary classic be held in Alabama, where B.A.S.S. was founded more than 50 years ago,” B.A.S.S. CEO Bruce Akin said. “Our plans are to make this the most spectacular celebration of bass fishing in history.”

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The Bassmaster Classic will be the third held on Lake Guntersville, the 13th in Alabama and the ninth at the BJCC.

Coming off a record-setting classic in Knoxville this year that had more than 153,000 in attendance and an economic impact of more than $32 million, officials are hopeful that the 50th will be the event’s best.

“As a competitor – and I know everybody in this room are real competitors – I think we need to shatter both records next year,” Akin said. “Between Birmingham and Guntersville and the state of Alabama, I’m pretty confident we can. With the record we’ve got against Tennessee in all facets of things, I think we will.”

That’s the kind of talk that David Galbaugh likes to hear.

“The $32 million in the Knoxville area, that’s tremendous and we certainly hope to reach that number or surpass it,” said Galbaugh, vice president of sports sales and marketing with the Greater Birmingham Convention and Visitors Bureau (GBCVB). “Our community will work tirelessly to make this the best classic ever.”

The event will showcase Lake Guntersville and the surrounding area.

“The Bassmaster Classic is the Super Bowl of bass fishing and we are excited that Lake Guntersville was chosen as the fishing venue for such a prestigious event,” said Guntersville Mayor Leigh Dollar. “We are so proud of our beautiful lake city and can hardly wait for all of you to come visit next March and experience Southern hospitality at its best.”

As the home of the weigh-ins and expo, Birmingham stands to see a big benefit as well.

“We are so proud to once again host the Bassmaster Classic, the Super Bowl of bass fishing,” said Birmingham Mayor Randall L. Woodfin. “We look forward to the great competition the classic attracts and the dedicated fans who will gather in Birmingham for this incredible event. While in the region, we invite everyone to experience the inspirational history, legendary food and world-class entertainment, which make us the Magic City.”

The classic will be covered live and streamed on Bassmaster.com, ESPN3 and the ESPN app, and five hours of original programming will be aired on ESPN2 and the Pursuit Channel following the event. In addition, the classic annually draws more than 250 credentialed media. The 2019 classic was covered by journalists from 28 states as well as Japan, China, Australia, Italy, Germany and Canada.

The entire state will benefit from the exposure, said Alabama Tourism Director Lee Sentell.

“Having the classic back in Alabama is huge because it is going to give our state – and Guntersville in particular – a tremendous amount of advertising and media coverage,” he said.

There will be 53 anglers competing for a total purse of $1 million, with $300,000 going to the winner.

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