Leaders from both organizations shared their benefits Jan. 30 at the Economic Development Association of Alabama’s (EDAA) Rural Development Conference in Montgomery. Bevin Tomlin, Economic and Community Development manager for Alabama Power, hosted a panel discussion with Sidney Hoover, executive director of Alabama Communities of Excellence (ACE), and Mary Helmer, state coordinator and president of Main Street Alabama, in which the women discussed ways their organizations assist communities.
“We go in and help them with community development — all of those quality-of-life issues, such as education, health care, recreational — why do you want to live here,” Hoover said. “We used an asset-based approach and leverage that.”
Hoover said ACE takes cities one to three years to complete, whereas Helmer says Main Street Alabama is an ongoing community program designed to create jobs, spark new investment, attract visitors and spur growth.
“It’s really talking about how you build that swell of community involvement and engagement and carry it through to economic development,” Helmer said. “Main Street never leaves a community. It’s a way to manage the changes in a district over time.”
Tomlin said a number of cities across Alabama are growing, thanks to help from ACE and Main Street Alabama.
“You can look at towns like Jasper and Decatur at how far they’ve come in the past five or 10 years with the tools and resources that Main Street Alabama has been able to bring to their programs,” Tomlin said. “You can see breweries popping up, you can see clothing boutiques popping back up, you can see people wanting to come back into downtown, and then with ACE you’re developing your leadership capacity in the communities.”
Hoover said ACE helps communities focus on the unique qualities that make them attractive to both their residents and potential businesses.
“We want them to develop what they want to be,” Hoover said. “Some want industries, some that’s not what they want, and so success is the vision they have for their community and the uniqueness of it.”
Helmer said a unified community is a key to success.
“Everybody wants to be able to recruit businesses in, but you really have to work with the existing businesses first, and then look at the market and be able to recruit additional businesses beyond that,” Helmer said. “If you don’t allow people to be involved in the process on the front end, they don’t play or pay on the back side of it, so it’s extraordinarily important.”
Tomlin said both organizations are helping elevate Alabama’s attractiveness to new businesses.
“When your downtowns are revitalized, when your communities are prepared for growth, like through ACE, you are able to attract the population that wants to live in your communities,” Tomlin said. “So, when an economic development project is looking at the state, you’ve got more communities that are able to raise their hand and say, ‘Hey, I’ve got what you’re looking for.'”