Birmingham will host the 2021 World Games in 500 days and a local firm will produce the all-important opening and closing ceremonies.
Birmingham World Games officials launched the 500-day countdown today with an event at the Birmingham CrossPlex, one of the 20 venues in the greater Birmingham area that will host competitions.
In addition to being a competition venue, Legion Field will host the opening and closing ceremonies for the games. The World Games announced today that LRY Media Group has been awarded the contract to manage those ceremonies. It is the first major contract awarded through the World of Opportunity supplier diversity program.
“The Opening Ceremony, Closing Ceremony and the World Games Plaza will be our opportunity to establish the entire mood, tone and energy of this amazing experience,” said Rashada LeRoy, president and CEO of LRY. “For me, there is no higher honor than being selected to be the author of those key attributes for the World Games 2021.”
The World Games 2021 Birmingham will take place July 15-25, 2021 and will generate an estimated $256 million in economic impact for the city.
Also announced today were two new corporate sponsors.
Atlanta-based ICON Health is a foundation partner and the presenting sponsor of the World Games 2021 Sports Garden, which will feature sports exhibitions, athlete interactions and hands-on educational activities. ICON Health will also develop a Healthy Eating, Active Living (H.E.A.L.) Campaign for the state of Alabama, in conjunction with the World Games 2021 activities. The H.E.A.L. campaign kicks off Monday, May 25, 2020 during the First Annual Alabama 5K Run, Rock and Roll, which combines a 5K walk and run with a music festival to take place in Five Points South.
“ICON Health is thrilled to be a part of the World Games 2021 activities,” said Frank Lawrence III, founder of ICON Health. “As a native of Birmingham, Alabama, I’ve searched for ways to give back to the city of Birmingham in hopes of making an impact on future generations. Alabama is fertile ground for new ventures in health, education, technology and entertainment, and the world is taking note of this. The World Games 2021 represents such an opportunity and it is our pleasure to work alongside the city of Birmingham and the Birmingham Organizing Committee to make this event memorable for years to come.”
Birmingham-based Medical Properties Trust is a premiere partner and presenting sponsor of the Children’s Program of the World Games 2021, focusing on the youth experience, including World Games Plaza’s Kids’ Zone as well as children’s programming throughout the 10-day event. The company will provide free admission to the World Games 2021 for children 12 and under with a ticketed adult and will facilitate daily athlete appearances at Children’s of Alabama.
“We are delighted to be the presenting sponsor of the Children’s Program of the World Games 2021,” Edward K. Aldag Jr., president and CEO of Medical Properties Trust, said in a statement. “Birmingham will be hosting athletes and spectators from around the globe for this unique, multisport event and MPT is excited to support this major opportunity for our city. We are particularly pleased to help the children in our community to experience and fully enjoy the World Games through the various aspects of our sponsorship.”
“Each one of our partners plays a vital role in helping us achieve the goals we’ve set for the World Games 2021,” said Nick Sellers, CEO of the World Games 2021 Birmingham. “By partnering together, we are ensuring that this once-in-a-lifetime event will be truly unforgettable for our city. The investment these companies have made in both the 2021 Games and the Birmingham community will resonate long after the Closing Ceremony – we look forward to working together to achieve the best athlete, fan and visitor experience possible over the next 500 days.”
Birmingham Mayor Randall Woodfin recruited Glen Iris student Zaniyah Jefferson to read his remarks at the event.
“The World Games 2021 will truly be a milestone for the city of Birmingham,” Woodfin said in a statement. “From the unprecedented economic impact, to the community programs for all of our residents, to the world-class sports – this event will be unforgettable. I am particularly pleased with the momentum being built through the World of Opportunity supplier diversity program. As a city, we look forward to seeing the results of our hard work over the next 500 days.”
The event included the unveiling of a highway sign that will be placed on the state-line signs on all the interstates leading into Alabama, declaring it “Home of the World Games 2021.”
Birmingham anticipates more than 3,600 athletes and 1,500 credentialed media from more than 100 countries. An additional 15,000 to 20,000 international guests and up to 500,000 fans and spectators from Alabama and surrounding states could attend. NBC Sports will broadcast live from Birmingham during the 10 days.
Comedian and filmmaker Roy Wood Jr. recently told Alabama NewsCenter he looks at the World Games as an opportunity for Birmingham to shine.
“I think the next big mile marker for Birmingham in my opinion is the World Games,” he said. “That’s going to be a very important show of just how great of a city this is.”