Nearly 25 years ago, Danon Pruitt’s young life was cut short.
“As a high school senior, my youngest brother-in-law had his whole life ahead of him. He was an innocent bystander,” said Kerri Pruitt, co-founder and executive director of the Dannon Project. “He was murdered by someone who had just been released from prison and had no community support.”
In the midst of hurt and pain – and, eventually, forgiveness – Pruitt conceived the Dannon Project. Since 1997, the nonprofit has worked to prevent the kind of tragedy that befell Danon Pruitt by combating the circumstances around his untimely death. (It uses the spelling “Dannon” because of a mistake in the original grant paperwork.)
In July, the U.S. Department of Labor awarded the Dannon Project a $4 million grant to provide reentry and supportive services to and reduce recidivism for people leaving prison or jail. The DOL has funded the nonprofit since 2009.
The U.S. Department of Commerce Minority Business Development Agency in September awarded the Dannon Project a two-year, $300,000 grant for its Financial Literacy, Entrepreneurship and Education (FLEE) program. FLEE works to decrease crime and recidivism through entrepreneurial training, workshops and business startup opportunities. The grant will allow the nonprofit to serve up to 40 people in the next two years, providing clients a pathway to successful reentry in Jefferson County.
Pruitt said the Dannon Project has greatly reduced offenders’ return to incarceration. After taking part in the program, only 3% of adults ages 25 and older are reincarcerated. The recidivism rate is 8% for adults ages 18 through 24.
U.S. Rep. Terri Sewell praised the work done by the Dannon Project and the organization’s impact on lowering recidivism in the state.
“As we continue to reexamine systems of racial inequity and oppression, I am grateful for organizations like the Dannon Project who work to fill in the gaps left by our deeply flawed criminal justice system,” Sewell said. “In a state with one of the most underfunded and violent prison systems, with one of the highest rates of overall incarceration in the country, and where Black Americans are jailed at 3.3 times the rate of white Americans, we can clearly see the need for the work of the Dannon Project. Of course, this funding is just a drop in the bucket of what is needed for true reform, but it is a step in the right direction.”
Pruitt said Dannon Project’s case managers provide participants with many “wraparound” social services that reduce the stress of returning to civilian life. For instance, the process of getting a state ID can seem “like a maze,” she said.
“They need to get a driver’s license or a state ID, birth certificate and Social Security card,” Pruitt said. “This is very difficult for people who don’t know how to navigate this system. We also help our participants establish a medical healthcare home. Many of them have hypertension, high blood pressure, chronic dental problems and diabetes. So we get them the medical care that they need.”
One mission, one life at a time
Participants served by the Dannon Project must first complete a rigorous needs assessment.
“On Day 1, we begin an assessment of the participant’s underlying issues and create an individual service plan,” Pruitt said. “The idea is to serve them holistically, which goes beyond just getting a job. We offer a robust pre- and post-release reentry-services package designed to end the cycle of recidivism.”
The nonprofit provides services to residents of Birmingham and Montgomery, along with Blount, Calhoun, Clarke, Shelby, St. Clair and Walker counties. Dannon Project staff members connect participants with behavioral health services that provide individual and group counseling and treatment. They offer a 30-day substance abuse counseling program on-site, and partner with community mental health providers and substance-abuse programs.
Occupational services run the gamut, from getting participants help in obtaining a commercial driver’s license to allied health nursing certifications and entrepreneurial training.
“We customize a career pathway plan to guide them through the program and into a successful career,” Pruitt said.
Living ‘The Write Life’
To keep participants on the right track as they complete their core career curriculum, the nonprofit offers electives, such as restorative justice, conflict resolution, a “Just Mercy” book club and yoga.
“The Write Life” is among the Dannon Project’s most innovative electives. The songwriting therapy program was developed by Grammy-nominated songwriter Alvin Garrett, of Birmingham.
“By using the documented and proven attributes of music education, Garrett has created the perfect environment for behavioral modification and relationship building,” Pruitt said. “He enforces a ‘no-pollution’ clause. No vulgarity or profane language and messaging are allowed in class. With his charismatic guidance and mentoring, Garrett has inspired more engagement and positive results.”
Through “The Write Life,” students have been able to write, record and compete with original songs they promoted.
“We believe that ‘The Write Life’ program is on a fast track to be a promising practice,” Pruitt said.
Alabama Power Foundation ‘visionaries’ help
Representatives of the Alabama Power Foundation have provided her organization with invaluable support for several years, Pruitt said.
Once a quarter, Pruitt represents the Dannon Project during a meeting of about 50 Alabama nonprofits through the Alabama Workforce Council Public-Private Partnership (AWCPPP), hosted by the Alabama Power Foundation. The AWCPPP brings nonprofits together, helping remove barriers to education and enhancing workforce sectors whose mission is to build business and create jobs. This collaboration connects the Dannon Project and other nonprofits with grant writers who assist in securing funding from large foundations out of state.
“We join in with people from Dothan, Huntsville and several other cities across the state,” Pruitt said. “I’ve enjoyed the camaraderie I’ve found in these groups and nonprofits, and I really appreciate that they created this process for us.”
She said most nonprofits in the South don’t have large operating budgets in comparison to other metropolitan areas of the country. Pruitt said the Alabama Power Foundation was “an instrumental addition” to the Dannon Project’s most recent grant application process.
“The foundation has wonderful grant writers that were helpful partners in our process,” Pruitt said. “Their assistance certainly helped increase our efficiency this time around and we appreciate the services they provide.”
Pruitt said that partnering with the Alabama Power Foundation has helped connect many nonprofits statewide, which is good for Alabama.
“As one of the leading reentry programs in the nation funded by the Department of Labor, our goal has always been to partner with other organizations to raise the bar statewide,” Pruitt said. “I am thankful that the Alabama Power Foundation has created a process that strengthens that vision and helps collectively empower us as a state.”