Techstars Alabama EnergyTech startup spotlight: EnergyHawk

Techstars Alabama EnergyTech startup spotlight: EnergyHawk
EnergyHawk uses satellite-powered energy assessments to create energy usage profiles of facilities throughout North America as a way to help third-party energy companies find their ideal customers. (contributed)

Alabama NewsCenter is highlighting the inaugural class of 10 startups participating in the Techstars Alabama EnergyTech Accelerator. The companies specialize in technology and business models to enhance the future of energy, including a digital marketplace for the electric wholesale industry, battery storage and microgrid solutions, and smart home software. Learn more about Techstars here.

Today we look at EnergyHawk. 

John Wells is CEO of EnergyHawk. (contributed)

Company Name


Company hometown


Leadership team names

John Wells, CEO; Erik Roth, president and COO.

Alabama NewsCenter: What is your company’s overall focus and mission?

EnergyHawk: We are creating an ecosystem for third-party energy companies to efficiently locate and contact their ideal customers. In order to do this, we are using satellite-powered energy assessments to create an energy usage profile at individual facilities throughout North America.

Alabama NewsCenter: What inspired you to develop this company?

EnergyHawk: We created EnergyHawk because, quite frankly, the market told us to. We had been using satellite imagery to source clients in our previous roles and had great success. We thought, if we can automate the process, we will be able to create a world where demand-side energy (such as solar, energy storage, energy efficiency, etc.) organizations will be able to accelerate their growth.

Alabama NewsCenter: What attracted your company most to the state of Alabama and the Techstars Alabama EnergyTech Accelerator?

EnergyHawk: The opportunity to work with the leading minds in Techstars, as well as learn from a large public utility is an opportunity we could not pass up.

Erik Roth is EnergyHawk’s president and COO. (contributed)

Alabama NewsCenter: What does enhancing the future of energy mean to your company?

EnergyHawk: Enhancing the future of energy means building a more resilient, distributed grid, where utilities work hand in hand with distributed energy resources. EnergyHawk’s role in that future is democratizing access to customer data, which will help level the playing field and allow the best technologies and the best organizations to succeed in advancing this future.

Alabama NewsCenter: Other than moving your startup forward, what is the most meaningful, long-term learning or takeaway you hope to gain for your company by participating in the Techstars class?

EnergyHawk: Relationships. Nothing meaningful is done alone. The entire Techstars Alabama EnergyTech class shares an ethos to make a meaningful impact within the energy sector. There is a lot to learn!

Alabama NewsCenter: What is the No. 1 thing you would like potential investors to know or understand about your company?

EnergyHawk: The future of energy will be a more distributed, more decentralized grid, where utilities rely on third-party energy companies to help them build this future. EnergyHawk is creating the structures for third-party energy companies to flourish.

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