The Alabama Humanities Foundation (AHF) has completed an extensive rebranding effort that includes a new name, logo, website and leader. Veteran Birmingham journalist Chuck Holmes became executive director Jan. 4.

Veteran Birmingham journalist Chuck Holmes is the new executive director of the Alabama Humanities Alliance. (contributed)

At the heart of AHF’s rebranding is a change of the organization’s name to Alabama Humanities Alliance (AHA). The updated name and visual identity reflects the organization’s dedication to enriching and enhancing the lives of Alabamians, said AHA Board Chair Trey Granger.

“Today we trade in our old name to stand shoulder to shoulder with each individual that supports, enjoys, celebrates and appreciates the humanities in our state and nation,” Granger said. “Our view is that the humanities have great allies in every community, crossroads and city in Alabama, so the Alabama Humanities Alliance seemed most appropriate.”

Holmes is the former executive director and general manager of National Public Radio’s Birmingham affiliate, WBHM. Granger said Holmes is bringing a proven track record of success from an award-winning career in newspaper and broadcast journalism, as well as station management.

“Chuck’s great work at the local, national and international level positioned him as the dynamic executive we need in Alabama to help shine a bright light on the humanities in our beloved state,” Granger said.

To facilitate the rebrand, the AHA board tapped Telegraph Creative of Birmingham to oversee and execute the collaborative process that resulted in a new comprehensive identity and messaging strategy designed to inspire people.

Birmingham’s Telegraph Creative is working on the Alabama Humanities Alliance’s rebranding. (contributed)