Published On: 04.18.22 | 

By: 10262

Meet the 25 Black-owned businesses selected for the Magic City Match

Jolly Cakes owner LaToya Jolly, left, with sister Tiwana Jolly. Jolly Cakes is one of 25 Black-owned businesses selected to participate in Magic City Match, a program that offers an eight-week business competency course and access to capital. (contributed)

Magic City Match, which is designed to increase the chances for Black-owned businesses to thrive by offering business competency courses, has announced the 25 Black-owned businesses that are a part of its inaugural cohort.

The program also provides access to capital and gives new market opportunities to Black business owners with brick-and-mortar locations in Birmingham.

“Birmingham is home to thousands of Black men and women who aspire to build financial independence and generational wealth,” said Torin Brazzle, executive director of Ignite! Alabama. “We and our collaborative partners are proudly helping to propel this new generation of dreamers forward. … This program ensures that Birmingham’s Black business owners and entrepreneurs can get the financial boost they need to stabilize and scale.”

Magic City Match is funded by Prosper and presented by REV Birmingham, Ignite! Alabama and Urban Impact Inc.

Greg Gratton stands outside Green Acres Cafe, a downtown Birmingham tradition dating to the 1950s. (contributed)

Applicants chosen were:

The 25 participants will complete an eight-week business academy course and receive $2,000 to support their businesses. Then, they’ll pitch themselves to a Community Selection Committee for cash prizes: 10 grants up to $25,000; two grants up to $50,000 and one grant up to $100,000.

“Magic City Match will begin the process of transforming our neighborhoods by supporting our business owners,” said Dee Manyama, Prosper Birmingham’s initiatives director.

“While technical assistance is always needed, there comes a point for any small business where cash is required to move forward, whether for property improvements, down payments on property purchases or architectural services,” Brazzle said.

The business academy is led by Alice Gordon Holloway, CEO of Skye Connect. In each 90-minute session, business owners will build their toolbox to achieve short-term success and long-term sustainability.

Grants will be awarded June 17.

This story originally was published by The Birmingham Times.