Published On: 06.22.21 | 

By: Alabama News Center Staff

Hyundai Motor Manufacturing Alabama marks start of production of Santa Cruz pickup

SantaCruzFeature

Hyundai Motor Manufacturing Alabama is now producing the automaker's first "sport adventure vehicle" pickup, the Santa Cruz. (Hyundai)

Hyundai Motor Manufacturing Alabama (HMMA) today marked the production launch of the all-new 2022 Santa Cruz sport adventure vehicle (SAV).

The Santa Cruz joins the Sonata and Elantra sedans and Santa Fe and Tucson SUVs on the Montgomery assembly line. This addition marks the first time HMMA has produced five vehicles at once and its first-ever pickup.

“Santa Cruz, with its bold styling, breaks open an all new segment territory, both for Hyundai and the industry as a whole,” said Jose Munoz, president and CEO of Hyundai Motor North America. “Open-bed flexibility coupled with closed-cabin security meets the changing everyday needs of its adventure-oriented buyers, while powerful and efficient engines and superb maneuverability ensure it is a pleasure to drive in urban or off-road environments. Our customers will wonder just how they managed before owning one.”

The highly anticipated Santa Cruz straddles the SUV and truck segments with its secure open bed area, which includes a lockable cover and hidden bed storage for greater flexibility in carrying gear.

HMMA recently completed a plant expansion project to support adding the Santa Cruz. The addition of the Santa Cruz will further enhance HMMA’s ability to adjust its vehicle production with market demand and stay competitive in the ever-changing automotive market.

“We are excited and honored to be producing Hyundai’s first open-bed vehicle for the North American market,” said HMMA President and CEO Ernie Kim. “The launch of the Santa Cruz is a further testament to the trust Hyundai Motor company puts in HMMA and our Alabama home. I am so proud of our team members for accomplishing this achievement while the world is going through such difficult times. We can’t wait for our customers to experience the innovative design and world class quality the Santa Cruz will bring to the table.”

The addition of the Santa Cruz also supports HMMA jobs and its large supplier base throughout Alabama.

The 2022 Hyundai Santa Cruz will begin arriving in U.S. dealerships later this summer.

Learn more about the vehicle here.