Even back in 2008, Americans sent more text messages than they made mobile phone calls. Now, scammers are finally catching up.

The latest twist on the “pay your bill” scam has the would-be criminals sending a text message warning that a payment is due immediately. (We’ve blurred out the identifying information below):

“In this instance, PayXchange is a legitimate business, but not one that offers automated payments from an existing checking account,” said Alabama Power spokesman Ike Pigott. “That reference number could belong to anyone, even overseas, and like the other payment scams, once the money is transferred it is almost impossible to trace.”

Remember, we will never call and ask you for bank information or a credit card number. If you ever have any question about the status of your Alabama Power account, do not hesitate to call us. You can reach Alabama Power Customer Service day or night, seven days a week, at 1-800-245-2244.

–Isaac Pigott